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From the author of

You Can Be Famous: Insider Secrets to Getting Free Publicity

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HAVE YOU EVER WANTED TO BE FAMOUS?

    Or maybe you don't want that much celebrity but you would like to get some publicity for your business without spending a fortune on advertising.

    You've come to the right place.

WHY YOU SHOULD HAVE FREE PUBLICITY

    Depending on your goals, there can be many reasons to seek free publicity through what is called Public Relations (PR).   Here are some of the main ones:

    Public relations has more credibility than advertising. Think about it, do you believe what a consumer reporter tells you about the latest high tech toy, or the salesperson? Now turn it around and think about the people you deal with. What would impress a potential client more – showing her an ad in the local paper or a story written about you in the New York Times?

    Public relations is cheaper than buying advertising, though you should probably not abandon successful ad campaigns. The money you pay to hire a GOOD PR professional to get you favorable stories in the media is a tiny fraction of what it what cost you to get similar exposure with paid advertising. And if you do the PR work yourself, it’s almost free. You will have to pay for copies of your press release and other materials, and postage, for your publicity campaigns if you send hard copies. If you do everything by email, which is widely accepted, it’s completely free.

    Free publicity can help to brand you or your product, creating a combination of name recognition and credibility.

    Free publicity can help you beat the competition. Like it or not, people who are famous, even on a small local scale, are perceived as being better at what they do. It’s not fair, but that’s the way the world works.

    Publicity can help you to make more money. For the reason just mentioned, having a degree of fame can help you to raise your fees or charge more for your products.

    Free publicity can improve your social life, if that is one of your goals. People want to be around someone who is famous.

    Free publicity can be fun. A lot of people enjoy seeing their picture in the paper and watching themselves being interviewed on TV.

    Now you can join them.

    To find out more, write dan@yourpowerpublicity.com

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write to dan@yourpowerpublicity.com