I do not believe in a one-size-fits-all approach to getting Free Publicity. That's why I offer a menu of services that you can choose from. This way, you have a publicity campaign tailored for your goals. You pay only for what you need, and no more.
Here are the services and products I offer:
Services
Consulting -- if you just need some advice on launching your own publicity campaign, I offer phone consultations, if you are located in the U.S. or Canada. If you live outside these countries, I will accept your calls. Please contact me by email to set up a time.
dkaus@sbcglobal.net
Writing press kits -- anywhere from a single press release to a complete press kit (also called a media kit), which can contain a press release, biography, company history, fact sheet, FAQ and more. It's up to you. There is one point I want to stress. It is absolutely essential to have a well-written press release. One of the top reasons many deserving people and businesses don't get Free Publicity is that they don't have a press release or the one they have is poorly written. A press release must meet journalistic standards or it will be thrown away.
Locating Journalists -- if there are specific media outlets you would like to approach on your own, I will find the right journalists for you. It is a waste of time to send your press material to the wrong journalist.
Contacting the media -- this includes finding the right journalist at each media outlet to pitch your story to, making the initial contact by phone and/or email (each has their preferences), emailing the press release and making the critical follow-up contacts. Journalists are busy people and they often lose the release or forget about it all together -- even if they like the story idea. Follow-up is essential.
Ghost writing -- this means I write the article and you put your name on it. Writing articles and submitting them to newspapers, magazines and websites is a great way to get Free Publicity and build credibility. If you like, I can submit the articles for you.
Website writing -- unless your website has great copy (the words), you are wasting time and money. People don't visit websites to watch a lot of flashing images and fancy graphics, they want information or a solution to their problems. Your website must have compelling copy that makes them want to do business with you.
Newsletter writing -- thousands of businesses have found that creating an email newsletter is a great way to stay in touch with their clients and prospects and make more money. Just like your website, the newsletter must be well-written or people won't read it. In addition to writing the newsletter, I can help come up with great topics to keep your readers coming back for more. And of course, your name goes on it, not mine.
Article directory submission -- a great way to get publicity in dozens or even hundreds of websites, blogs and newsletters is to submit articles to internet article directories. People who want articles for their websites, etc., go to these directories to get free articles. In exchange for the article they use from the directory, they agree to give you credit as the author and include your contact info and website.
Radio blast -- (coming soon) if you have a topic that interests a large number of people, such as personal development, success, relationships, life issues and health, I will email your topic to over 150 radio talk shows that interview people over the phone. Best-selling author Wayne Dyer attributes much of his early success to appearing on radio. So do Mark Victor Hansen and Jack Canfield, authors of the famous Chicken Soup books, which have sold over 80 million copies. But you don't have to be an author to get on radio, you just need a good message.
Products
Free publicity tips newsletter. Click here.
List of Top 100 Newspapers in the U.S. Includes key contact info. (coming soon)
List of national TV talk/news shows and local TV talk/news shows in the U.S. Appearing on several local TV shows first is often key to getting booked on national shows such as Good Morning America and The Today Show. (coming soon)
Want to know when the radio blast and media lists are available? Please sign up for the free newsletter. Click here.
If you'd like to learn more about my products and services, please write to Dan at
dkaus@sbcglobal.net
